In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Learn how to create value through customer connections and engagement The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.įor principles of marketing courses that require a comprehensive text. Zusammenfassung This title is a Pearson Global Edition.
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